In my Entrepreneurial Opportunity Recognition class, my group was given the opportunity to present our entrepreneurial venture concept for a hypothetical company we named "CUP$." Our project involved identifying a gap in the market and proposing a unique solution that CUP$ could provide. We conducted thorough market research, assessed competition, and outlined the business model and value proposition for CUP$. Our presentation encapsulated the innovative vision behind CUP$, demonstrating how it could address a pressing need in the market and create a profitable and sustainable business opportunity.